RVs are a popular form of recreation, and there is a wide range of different types on offer for consumers. In order to appeal to as many people as possible, an RV manufacturer will have a variety of options available in terms of the type and price. There are also some features that may be more appealing to certain demographics than others. This blog post will discuss what those demographic profiles might look like. If you want to get more information about RV lifestyle, check RVProfy website.
This is not a comprehensive list of all demographics, just some that we will focus on. The best way to understand who might be interested in an RV and what features they may prefer is by looking at the following groups:
- Young families – Younger families might want to purchase an RV that has more space than a tent or campervan. They can use it as a home base during their vacation, and they will enjoy the extra amenities that are available on some RVs (e.g., kitchen appliances).
- Retirees – The main reason retirees choose to purchase an RV is because it allows them to travel around the country in a way that would not be possible with other transportation methods (such as planes or trains).
- Active adults – One of the most popular segments for RVs, active adults are generally aged 50 and older. They enjoy outdoor activities such as biking, hiking, fishing, cross-country skiing, and kayaking. One of the main reasons people choose to purchase an RV is so they can take these types of activities on a road trip.
There are many modifications available for RVs so people with physical disabilities can enjoy traveling. For example, there may be options for wheelchair lifts and wider doorways.
Who Buys RVs?
RVs are purchased by both male and female buyers at about an equal rate. However, women tend to buy smaller RVs than men, which means the gender skew is not as significant when looking at buying habits in general.
Boomers represent the biggest age group of RV owners (not surprisingly), with almost half owning or planning to purchase a recreational vehicle.
The middle class is most likely to purchase RVs, making up about two-thirds of all RV owners and purchasers (not surprising since the cost of owning an RV represents a significant investment for many).
RV owners and purchasers tend to be college educated (more than half), married, and come from households with an average income of $65k or more.
RV ownership is not limited to the United States, as Canadians are increasingly purchasing RVs and taking them south of the border for their summer vacations up north.
RV owners and purchasers tend to be from rural areas, particularly in the South. However, there is a growing trend of more urban buyers purchasing RVs as well (especially younger RVers who work remotely).
FAQ
What age group buys RVs?
RV sales are most popular among the 55-64 age group. This is where they start to seek out more comfortable and spacious options in housing after kids have moved out of the house or when their current residence has gotten too small for all members in a household.
Data shows that the 55-64 year old demographic makes up about 20% of all RV sales. This is followed by the 65+ group, which accounts for another 13%.
The next largest swath of buyers are millennials (18–34), who make about 15% of all purchases. The 35-44 age bracket comes in third with 13%.
However, it is important to note that the older generations are buying RVs at a much faster rate than the younger ones. More and more young people started purchasing RVs between 2012 and 2015 (about 25% of buyers were millennials). However, this number has only increased by about 15% in 2017; whereas for those aged 55-64 it increased by about 35%.
This shows that the younger generation is not keeping up with the increasing demand for RVs. This could be because they are waiting until later in life to purchase their first RV, or it might indicate a lack of interest from millennials towards purchasing them at all.
What percentage of camping enthusiasts own an RV?
According to the 2021 North American Camping Report, data suggests that approximately 12% of camping enthusiasts own an RV. The study also indicates that within this group, nearly half are between 45-54 years old with a median household income of $76,000 or higher.
Do Millennials buy RVs?
Millennial buyers accounted for 22% of total RVs bought in 2016, which is down from 24% the year before.The average age of RV consumers was 52 years old last year, up slightly from 50 years old in 2015. The percentage of older Millennial buyers (ages 25-34) declined by four points to 17% in 2016.
Not enough people are buying RVs to keep up with the demand for used RVs and that is driving prices higher. People want more luxurious things than they did in previous years, so many choose to purchase a new RV instead of a used one.
RV ownership has doubled since 1991, from approximately seven million to 14 million.
The typical RV household has an income of $64,500 and a median age of 52 years old. The average size is three people per household with two adults in the workforce and one kid under 18 at home. Renters make up 20% of all RVs owners today compared to just 12% back in 1991 when RVs were less popular.
Will RV prices go down in 2022?
If you are looking to purchase an RV in 2022, it’s important to understand which manufacturers will be around and the future of their prices. If you plan on purchasing a Winnebago or Thor, for example, this year might not be your best bet if these companies go under by 2022. However, there is no need to worry because these companies are both expected to do well over the next couple of years. Winnebago is projected to sell 114,500 units in 2022 and Thor will be at around 80,000.
However, these numbers are just projections based on the most recent trends that manufacturers have been seeing. For example, Winnebago sales were much lower than expected last year due to slow consumer demand for Class A motorhomes.
Camping World is expected to sell around 90,000 units in 2022 if they continue with their current model of selling RVs for an average price of $89,500 at the time of publication. This would be a very positive number considering that Camping World has already seen huge growth over the past few years and continues to grow.
Why are RVs so expensive right now?
RVs are expensive because of the current retail market and consumer demand. The RV industry is a complex business that requires several key components to be well-designed, built and managed by skilled professionals at each stage of production. This takes time. At this point in history, we see an increase in consumers who have never owned or driven RVs, looking to buy used RVs. This market segment is significantly impacting the retail prices of new and pre-owned RVs, since they are less experienced with what it takes to own an RV and they typically don’t ask the right questions. These potential buyers are more likely to purchase older, used RVs that need repairs and upgrades which impacts their resale value – another factor influencing the retail price of new and pre-owned RVs.
Construction is also behind due to a shortage in skilled labor as well as material costs increasing at an unprecedented pace. All of these factors together contribute to the high price tags on RVs today.
What is the future of RVs?
RVs have been a staple in American life since the early 1900s. With their popularity on the rise, it’s no surprise that so many people are curious about them and thinking of buying one themselves.
People love RVs because they’re able to travel and stay in one place at the same time. It’s a truly unique lifestyle choice, but it can be difficult for someone who has never owned an RV before to know where to start or what exactly they should be looking out for when searching for their ideal campervan. That’s why we’ve put together this helpful guide on the demographics of RV owners!
Is the RV industry growing?
The RV industry is continuing to grow at a rate of about three percent each year. This growth is steady and continues to climb annually, making it one of the best industries to be in when considering starting your own business or looking for work! There are many different niches within this market including: mobile homes, motorized homes (camper vans), travel trailers, campers and fifth-wheel trailers among others. Some consumers purchase RVs as their primary residence while others purchase them simply because they want something that gives them more freedom than traditional housing options.
Conclusion
RV consumers are a marketer’s dream audience. They are passionate about their hobby, dedicated to the RV lifestyle and willing to spend money on products that cater towards this demographic. With such an active community, it is beneficial for marketers of all kinds if they can get in front of these consumers through visual content marketing campaigns like photos and videos. Blog posts also provide a great opportunity for companies involved with RVs because they allow them to tell personal stories from inside the industry which help bring value to readers who may not know much about what goes into owning an RV or taking one out on a trip.